Don't know van Gogh Monet? Christie's can help. Pour the sprite to the expensive wines? Big brands of Sommeliers will explain what is wrong with this ... ... As the luxury goods industry in the Mainland slowed and consumers become more picky, pay for persuading Chinese consumers, high-end brands are racking their brains to teach the beauty of luxury watches. Watchmaker s new what s your leather table
A private watch watch brand appreciation dinner
McKinsey said consumers are the world's leading buyers of luxury goods in China last year, 27% of total industry sales. Until recently, the wealthiest buyers also addicted to trademark and display. But as more Chinese to travel abroad and become more familiar with the European style low-key luxury, this situation is changing.
McKinsey predicted that between this year and 2015 in 3 years, luxury goods industry's annual sales growth in the Mainland, fell to 12% from 27% in between 2008 to 2012. Industry sources said last year was "the turning point", the Chinese become more cautious on the question of how to pay.
Luxury sales growth on the Mainland is the second consecutive quarter of decline, the Government's corruption crackdown has frustrated expensive gifts, consumers are turning to more low-key luxury. To boost sales and to convince buyers that their product labels worthy of pricey, luxury goods companies are Chinese with "depth" training to appreciate art, wine, designer clothing, and more.
As far back as two years ago, Christie's auction house in Hong Kong during the spring and autumn every year, specifically for new collectors now offering short introductory courses on contemporary art, and in 2012 the scope also extends to jewelry, and in the spring of this year, offers short-term training content is wine tasting and Asian contemporary art-oriented courses. Training courses are available in Hong Kong, Christie's Office and at the Hong Kong Convention and Exhibition Centre, by Christie's experts and guest lecturers, and adhering to the Christie's Academy of fine arts has always been the aim, the implementation of study and practice of the teaching mode.
Wine tasting courses by the head of Christie's wine in China Tan Yeming expert Tim Triptree together with Christie's wine Department of instruction. Curriculum is divided into three sections, each section discuss the champagne, Bordeaux and Burgundy classic wine regions to foster students awareness of wine quality, enjoy wine tasting process.
Analysis of the two-day course will be varied and wide global market concerns of Asian contemporary art. Overview of courses will be based on the development of Western contemporary art, and important study to Asian contemporary art in China, Japan, and Korea, Southeast Asia and other countries. Topics discussed include: the transformation of contemporary Chinese society and the art movement of development and the Japan artists over its history and culture, reinterpret, and Korea's unique style of the artist, as well as the rapid rise of Southeast Asian art. To enable students to appreciate the original artwork, courses arranged students visits the first Hong Kong Art Basel and the Christie's auction Preview in spring 2013, and summary of global and Asian contemporary art market trends. The purpose behind this is self-evident.
In the wine market, wine cultivation of Chinese knowledge and love of wine is more urgent. According to yingminte (Mintel) latest industry analysis report, China's wine market is expected to reach 2.827 billion liters by 2017 spending power and consumption amounted to 93.8 billion yuan, the growth rate of 102.5%. Currently, wine consumers in China has amounted to 34 million people, but against corruption had "accelerated transformation from extravagance to more enjoy the taste of" France says Horace, head of a wine brand in China, the company has organized in France and Scotland Winery visits and wine tasting in China. Chinese customers tend to be self-made entrepreneurs, they are busy all year round business, less time steeped luxury, culture and education, "now need others to take their departure. "
As for Haute Horlogerie, in the context of growing hardship to the rest, China's market is undoubtedly the pressed object for each brand. For potential buyers, has spared no effort to provide Haute Horlogerie brand watches collection connoisseurship knowledge. Pictet Florence earlier in Shanghai and the opening of boutiques and salons Patek Philippe di source in one high profile opening, Patek wanted sites for China watch collectors and enthusiasts to provide private places, so they can share ideas and knowledge about high-end timepieces, the famous Geneva watchmaking excellence brand tradition.
Honorary Chairman of the Patek Philippe Feili·sideng said: "we want to provide customers a different from other shops or stores where Patek intimate reception to make them feel at home and comfortable. It reflects our base service, marketing strategy to improve the customer experience, as well as the brand's commitment to China. "
In General, although luxury brands are cultivating consumers worldwide, but they go much further in China. Some high-end fashion stores, and even a personal style and concierge team business, consumers can book outfit for a special occasion or even create a personal image.
A private watch watch brand appreciation dinner. svbxs DL{margin:12px;min-height:336px}
Watch Christie's wine luxury goods brand cultural appreciation of contemporary art Patek
